During the pre-order campaign window, we will collect as many pre-orders as possible from our campaign. Once the window closes, our campaign is complete. At this point, all product orders are gathered, sent to print at the print house and then shipped to our customers, wherever they are in the world.

Thanks to the pre-order campaign, we know exactly how much stock is needed and are able to produce just that. No more, no less. This means no excess t-shirts in landfill, and no boxes in the living room full of leftover products.

It also makes screen printing more accessible. Screen printing is the original printing method for clothing and it has stood the test of time with good reason: results are often more tactile, durable and striking. Print-on-demand models generally require the use of direct to garment (DTG) printing in order to keep costs down, but since these Limited Editions t-shirts are printed in bulk once the campaign has finished, it’s easier to reach the screen printing threshold and deliver a better quality product.